Trivia: The featured song borrows from the famous opera, La Boheme and all of the talent are opera singers.

The Italian lyrics were written especially for this commercial and translate to: "Woe is not for me. Everyday is a joy. I explore, where the air is clear."

Agency: Cutwater
Sr. Art Director: Kevin Jordan
Copywriter: Eric Boyd
Chief Creative Officer: Chuck McBride
Group Creative Director: Joe Kayser
Agency Executive Producer: Tom Wright
Production Company: Anonymous Content
Director: Mark Romanek
Producer: Dave Morrison
Editor: Nathan Petty
Post Production: Spy Post/ Plank Editorial
Visual Effects Company: The Mill / LA
Music Company: EliasArts


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.