Personally, I fancied the press ads in this campaign much more.

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Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Never saw the press ads but this is a commercial that has stuck with me since I first saw it in London. Its "Delicatessen" style filming mixed with the uncompromising message makes for an unforgettable image ad. Talk about knowing your target group! (And not giving a toss about the rest).

    Oct 03, 2005

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.