A Mitt Romney look-a-like flashes an unnatural smile in an ad campaign for a Canadian all-natural toothpaste.
Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.
This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.
Agency: Untitled Content, Toronto
Creative Directors: James Davis, Jamie Travis
Art Director: Daniel Del Toro
Copywriters: Adriana Leite, Ridley Yung
Production Company: Untitled Films, Toronto
Director: Jamie Travis
Director of Photography: Sean Valentini
Line Producer: Tom Evelyn
Editorial Company: Rooster
Editor: Paul Jutras
On-line: Mike Bishop, Track & Field
Color: Wade Odlum, Alter Ego
Music & Sound Design: Grayson Matthews