Green Beaver Natural Toothpaste 'Politician' - (2012) :17 (Canada)


Green Beaver Natural Toothpaste 'Politician' - (2012) :17 (Canada)

A Mitt Romney look-a-like flashes an unnatural smile in an ad campaign for a Canadian all-natural toothpaste.

Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.

This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.


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Agency: Untitled Content, Toronto

Creative Directors: James Davis, Jamie Travis

Art Director: Daniel Del Toro

Copywriters: Adriana Leite, Ridley Yung

Production Company: Untitled Films, Toronto

Director: Jamie Travis

Director of Photography: Sean Valentini

Line Producer: Tom Evelyn

Editorial Company: Rooster

Editor: Paul Jutras

On-line: Mike Bishop, Track & Field

Color: Wade Odlum, Alter Ego

Music & Sound Design: Grayson Matthews



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