A Mitt Romney look-a-like flashes an unnatural smile in an ad campaign for a Canadian all-natural toothpaste.

Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.

This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.

Agency: Untitled Content, Toronto Creative Directors: James Davis, Jamie Travis Art Director: Daniel Del Toro Copywriters: Adriana Leite, Ridley Yung Production Company: Untitled Films, Toronto Director: Jamie Travis Director of Photography: Sean Valentini Line Producer: Tom Evelyn Editorial Company: Rooster Editor: Paul Jutras On-line: Mike Bishop, Track & Field Color: Wade Odlum, Alter Ego Music & Sound Design: Grayson Matthews
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about the author

glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

Comments (3)

  • John Pierce's picture
    John Pierce (not verified)

    Excellent !!!

    Nov 07, 2012
  • John Pierce's picture
    John Pierce (not verified)

    Excellent !!!

    Nov 07, 2012
  • John Pierce's picture
    John Pierce (not verified)

    Excellent !!!

    Nov 07, 2012

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