A Mitt Romney look-a-like flashes an unnatural smile in an ad campaign for a Canadian all-natural toothpaste.

Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.

This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.