In this King Kong homage, the beautiful blond initially screams and rejects King because his ginormous ape hands (he is an APE not a monkey! / pet-peeve) are stinky and may have cooties. Once she has sanitized the big ape with her trusty Green Cross Hand Sanitizer, they can get down to business and share germs in a big fat cootie-filled snog. Don't worry your little head with the details, it's advertising-logic.

GREEN CROSS Agency: Riverorchard Ho Chi Minh City Production Company: S-FILMS Director: Sunil Thomas PETER SUTHERLAND (Executive Creative Director) PETER SUTHERLAND/TRUONG (Art Director) Ian Brown (Copywriter) BEN GONZALES (Agency Producer) MONICA MORALOS/ERICA (Account manager)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I love this Peter, well done I see you've still got what it takes to make great ads, I loved the gorilla and the line.
    Rick Ovadia
    Ovadia and Ovadia Advertising

    Feb 08, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I love this Peter, well done I see you've still got what it takes to make great ads, I loved the gorilla and the line.
    Rick Ovadia
    Ovadia and Ovadia Advertising

    Feb 08, 2012
  • edupdf.org's picture
    edupdf.org (not verified)

    I really enjoyed reading your article. I found this as an informative and interesting post, so i think it is very useful and knowledgeable. I would like to thank you for the effort you have made in writing this article.

    edupdf.org

    Mar 26, 2016

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