Greenpeace created this ad, and the subsite to alert people to the devastation hiding in their wee chocolate break.

Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orangutans towards extinction.
We all deserve to have a break - but having one shouldn't involve taking a bite out of Indonesia's precious rainforests. We're asking Nestlé to give rainforests and orangutans a break and stop buying palm oil from destroyed forests.

Nestlé didn't take long to respond: Nestlé UK response to Greenpeace Report

"We can assure you that Nestlé UK does not buy palm oil from the Sinar Mas Group for any of our products, including Kit Kat."

But then they admit that they buy their stuff from Cargill who buys oil from Sinar Mas so, yeah....

But really, why are we using Palm Oil for UK-consumed snacks anyway? It's most commonly used in soaps, as it hardens and adds to the lathering ability. Why not use oils produced closer to home? Let me guess, too expensive, right? So you'd rather ship cheap oils from Indonesia despite what that adds in cost to the environment.

Well, I've learned something new today. I've learned that orangutan is spelled with a hyphen in the UK.

Earlier last week reported: Nestle accused of pulling Greenpeace 'orangutan finger Kit Kat ad' from YouTube

Greenpeace UK

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.