This spot, which is currently airing, was directed by Dave Laden of Los Angeles-based production company Uber Content and edited by Avi Oron, Bikini Edit, New York.

"Finding the right balance between funny and offensive was the biggest challenge for everyone involved," said Hodne. " With comedy you never know, but I think with this spot we found that balance, as well as delivered an important message about caring for your pets."

Creative Credits:
Client: The Greenville Humane Society
Project: "The Talk" (:30)

Agency: Erwin-Penland, Greenville, SC
Executive Creative Director: Andy Mendelsohn
Group Creative Director: Joe Gilman
Sr. Art Director: Jason Locke
Sr. Art Director: Jason Smith
Copywriter: Karen Walker

Production Co: Uber Content, Los Angeles
Director: Dave Laden
Executive Producer: Preston Lee

Editorial: Bikini Edit, New York
Editor: Avi Oron

Sound Design/Audio Post: Big Yellow Duck, New York
Sound Design/Mix: Keith Hodne
Creative Director: Stuart Kollmorgen
Executive Producer: Matt Pedone

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.