"Three little pigs" shows Guardian's open journalism and how the story unfolds from the front page headline in print to the comments online. A story well told, I'll bet you've never seen the three little pigs like this before.

Getting the full story, seeing the full picture has been the proposition for the Guardian since the dawn of their advertising campaign. Remember "Points of view" from 1986? Still brilliant. This update shows the Guardians many facets today, how it updates online, how the comment is free, online polls, video, etcetera and how the story moves while involving the readers to the point of rioting when the motive is known.

Client: The Guardian ad agency: BBH

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.