A far cry from "Not everything in black and white makes sense" this ad is all about character. BBDO NY know to sell a stout in the states we must play on maturity, manly and add a heartwarming twist to it. You see, a stout drinker in the states is cut from a different cloth. We see the men playing wheelchair basketball, revealing in the end that only one of the men needs the wheelchair, showing what true friendships are made of - and that they are topped up with a tour at the pub, after a good game. Daaaw. Cheers!
Ad agency: BBDO NY