The Guinness campaign with Rutger Hauer reached all corners of weird, this one is baffling. Not everything in black and white makes sense.

My heavy heart sinks like a lead rhinoceros.
When I dream of the land I left behind.

Ad agency: Ogilvy & Mather

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.