The Guinness campaign with Rutger Hauer reached all corners of weird, this one is baffling. Not everything in black and white makes sense.

My heavy heart sinks like a lead rhinoceros.
When I dream of the land I left behind.

Ad agency: Ogilvy & Mather

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.