"Sleepy man" is, I guess their father after the intense 24-7/365 practice that superspeeding banjo-playing kid must have gone through to sound like that. Worth it. His fingers are fast!

See also the seasonally suitable little drummer boy and the young man with rocker dreams. Agency McGarrah Jessee created this campaign selling experiences (that turns into skills), instead of toys to air nationally leading up to christmas.

Advertising Agency: McGarrah Jessee, Austin, TX Agency website: http://www.mcgarrahjessee.com/ Creative Director: Dave Holloway Art Director: Michael Anderson Copywriter: Derek Bishop Additional credits: Co Directors: Michael Anderson and Derek Bishop Producer: Meredith Roach Account Service: Austin McKenna, Steven Garcia, Courtney Buie and Andrea Cruz Planning: Libby Anderson and Michelle Watson Published: December 2012

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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