"Sleepy man" is I guess their father after the intense 24-7/365 practice that superspeeding banjo-playing kid must have gone through to sound like that. Worth it.
See also the seasonally suitable little drummer boy and the young man with rocker dreams. Agency McGarrah Jessee created this campaign selling experiences (that turns into skills), instead of toys to air nationally leading up to christmas.
Advertising Agency: McGarrah Jessee, Austin, TX
Agency website: http://www.mcgarrahjessee.com/
Creative Director: Dave Holloway
Art Director: Michael Anderson
Copywriter: Derek Bishop
Co Directors: Michael Anderson and Derek Bishop
Producer: Meredith Roach
Account Service: Austin McKenna, Steven Garcia, Courtney Buie and Andrea Cruz
Planning: Libby Anderson and Michelle Watson
Published: December 2012