James Franco: "Oh, c'mon! Who brings a 'You Suck Sign,' to a concert?
Lenny Kravitz: "James Franco fans, apparently."

The new campaign for Guitar Hero Live has dropped and it features Lenny Kravitz and James Franco rocking out and talking trash. Kudos to Kravitz for having a sense of humor about his split pants, too. As well as Activision for letting destroying its product in a commercial. What an epic guitar smash. Guitar Hero actually looks like it'll be fun to play.

How much you want to bet "Kravitz it up a little," will become a thing?

Brand: Activision/Guitar Hero Chief Executive Officer: Eric Hirshberg Chief Marketing Officer: Tim Ellis VP, Consumer Marketing: Ian Trombetta Senior Manager, Consumer Marketing: Orlando Baeza Coordinator, Consumer Marketing: Jared Castle Project: "Win the Crowd" Guitar Hero Live Launch Trailer Agency: 72andSunny Chief Creative Officer: Glenn Cole Executive Creative Director: Bryan Rowles Group Creative Director: Frank Hahn Creative Director/Designer: Peter Vattanatham Creative Director/Writer: Tim Wolfe ACD Writer: Evan Brown Sr. Designer: Jon Hall Writer: Ryan Iverson Group Strategy Director: John Graham Group Strategy Director: Bryan Smith Sr. Strategist: Hamish Cameron Strategist: Jake Watt Group Brand Director: Mike Parseghian Brand Director: Torie Gleicher Brand Manager: Sarah Donze Brand Coordinator: Mariam Al-Hooty Chief Production Officer: Tom Dunlap Director of Film Production: Sam Baerwald Executive Producer: Dan Ruth Sr. Film Producer: Kara Fromhart Sr. Film Producer: Zeynep Taslica Sr. Film Producer: Dave Stephenson Director of Business Affairs: Michelle McKinney Business Affairs Director: Alex Lebosq Business Affairs Coordinator: Ashley Pesses Production Company: Caviar Director: Jonathan Krisel Executive Producer: Michael Sagol Director of Photography: Damian Acevedo Head of Production: Kelly Bowen Line Producer: Jeff Tanner Edit: Rock, Paper, Scissors Editor: GH LIVE: David Brodie & Gabriel Britz Editor: GHTV Carlos Arias Post Producer: Dina Ciccotello Recording & Mix: Lime Studios Audio Mixer: Zac Fisher Audio Assistant: Kevin McAlpine Executive Producer: Susie Boyajan VFX/Online: Method Senior Flame Artist: Thomas Downs Producer: Sumer Zuberi Telecine:CO3 Colorist: Siggy Ferstl Producer: Matt Moran