Basically, a 45 second version of the Indonesia Wolly Wonka candy factory set to "Sugar Sugar". Man those kids are buzzed. :)

Client: PT Sugar Group Companies
Agency: Blue Circle Advertising
Production Company: Zoom Film & Television (AU) /Seven Sunday Films (INDO)
Director : Mark Toia

Axel Schmidt and Brendan Goodenough (Creative Director)
Rachel Srisumarsih & Rodney L Vincent (Producer)

Visual Effects Post: Cutting Edge
VFX Supervision: Ben Folkman & Jeff Gaunt
VFX Producer: Melanie Byers
Layout / Design: Ian Anderson
3D Artists: Kosta Lagis, Nick Angus, Duncan McDonald, Rob Conn, Ben Folkman, Richard Deavin, Stef Litterini, Andrew Kimberley, James Dunlop, Patrick Felgularus, Scott Thomas, Jostein Finnekasa
Mattepaint: Daniel Cox
Lead Compositor: Matt Chance
Shake Compositors: Emma Clifton, Tim Walker, Alicia Aguilera, Luke Parsons
Inferno Compositor: Steve Leacey
Inferno: Urs Furrer
Colourist: Scott Harris


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.