Nice storytelling here with a great misdirect at the end. The scene is set. It's a Farmhouse in winter. A person is lay immobilized in a barn, surrounded by emergency response people. An IV drip is in their arm. A worried farmer looks on, standing in a snow covered next to cows. As they prepare to airlift the patient out of the scene, camera reveals it is a dummy. And then the supers come up: To be the best in our fired, we sometimes train in yours.
Makes Gundersen Health stand apart by showing just how far they go for preparedness.

CLIENT: Gundersen Health System Chief Business Development & Marketing Officer: Pamela Maas Marketing Manager: Shawn Stevenson Marketing Information Specialist: Julie Besl AGENCY: Preston Kelly EVP / Creative Director: Chris Preston Associate Creative Director: Anne Taylor ACD / Copywriter: Terry Thomas Senior Broadcast Supervisor: Anne Swarts Account Supervisor: Ron Hall PRODUCTION COMPANY: kaboom productions Director/DP: michele atkins EP/Owner: lauren schwartz Head of Production/Producer: steven sills EDITORIAL COMPANY: Channel Z Edit Editor: Mike Weldon Senior Producer / Partner: Kelly Nelson