“The power of the spots came from being rooted in truth. But the project came together so beautifully because the amazing agency team, as well as the client, were completely focused on providing the best for the campaign,” explains director Atkins. “It was this sense of communal purpose and the drive to enhance the work every step of the way that made the process special.”

Gloveballoons / porcupines, they work every time.

Spot Titles: “Glasses,” “Hands,” “Balloon Glove” Client: Gundersen Health System Agency: Preston Kelly EVP/Creative Director: Chris Preston Associate Creative Director: Anne Taylor Senior Copywriter: Charlie Tournat Senior Broadcast Supervisor: Anne Swarts Account Supervisor: Ron Hall Production Company: kaboom productions Director/DP: michele atkins EP: lauren schwartz HOP: Steven Sills Editorial Company: Drive Thru Editor: Mick Uzendoski Composer: Stephen Coates