Following last year’s successful Gundersen Health System campaign, agency Preston Kelly reunited with kaboom and director Michele Atkins to delve into what makes the provider so special: love + medicine. The little touches of humanity that our medical professionals give when we need a little extra support or help, like when it's well below freezing outside and your patient is 83 years old.

"Michele brings a vision for the spots that keeps these real stories feeling real,” says Preston Kelly EVP/Creative Director, Chris Preston. “She walks the line between telling an elegant story and finding authentic emotion. She understands what our agency team and our client is looking for and delivers it without selling out on her vision."

Three stories for three generations were filmed on location at Gundersen for an added layer of authenticity. “Glasses” unfolds in a car parked at the snow-covered lot, and demonstrates the steps taken to help an elderly client get the optical prescription she needs.

Spot Titles: “Glasses,” “Hands,” “Balloon Glove” Client: Gundersen Health System Agency: Preston Kelly EVP/Creative Director: Chris Preston Associate Creative Director: Anne Taylor Senior Copywriter: Charlie Tournat Senior Broadcast Supervisor: Anne Swarts Account Supervisor: Ron Hall Production Company: kaboom productions Director/DP: michele atkins EP: lauren schwartz HOP: Steven Sills Editorial Company: Drive Thru Editor: Mick Uzendoski Composer: Stephen Coates