True story: When my mom was still alive and having to go for her treatments, the first month she complained of boredom. She took the time to get to know everyone in the chemo center- patients and employee alike. Two months before she died she wanted to create a space for kids who had to sit in the waiting room because there was nothing for them to do. She sent me to Toy's R us and Target to buy a bunch of crayons, markers, coloring books, regular books, paper, scissors-- basically everything to make an art class. After she died, the chemo center made a plaque and hung it in the corner, and told me they planned to keep it well-stocked.
The thing about illnesses like cancer, is this: even beyond the disease, one of the worst side effects is boredom.
So when I saw this spot for Gundersen, I couldn't help but smile. This campaign highlights real stories that demonstrate the way Gundersen approaches healthcare with expertise but also compassion. Nothing demonstrates that better than this simple story of a bored teen and a Gundersen care specialist who brings her a bunch of paints and brushes, to make their chemo cell a little more cheery each week. And of course whoever sits there next also gets some happiness, too.

CLIENT: Gundersen Health System Chief Business Development & Marketing Officer: Pamela Maas Marketing Manager: Shawn Stevenson Marketing Information Specialist: Julie Besl AGENCY: Preston Kelly EVP / Creative Director: Chris Preston Associate Creative Director: Anne Taylor ACD / Copywriter: Terry Thomas Senior Broadcast Supervisor: Anne Swarts Account Supervisor: Ron Hall PRODUCTION COMPANY: kaboom productions Director/DP: michele atkins EP/Owner: lauren schwartz Head of Production/Producer: steven sills EDITORIAL COMPANY: Channel Z Edit Editor: Mike Weldon Senior Producer / Partner: Kelly Nelson

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.