Pop Quiz hot shot: You have yet another toasted popped whipped airpuffed snack thing to sell. What do you to do? What do you do? Lock the creatives in a room full of snackbags, and don't let them come out until they have something. Even if it's a decapitated hero trying to suck maize-snacks into his mouth while directing his own body around the room.
Publicis Bucharest say: "Our idea was born right from the recipe of the product: just maize, air and salt. So nothing to worry about! It's a natural and worry free product thanks to its low content in calories as well, as opposed to any other bag of modern snacks and their list of dubious ingredients and E's. All of that lead to our concept: indestructible optimism."