Summer's over, this spot tells us, using adorable kids dressed in Gymboree's Fall 2016 collection. And there are some new rules to be followed, they tell us, as the camera slowly pans across all these kids one more adorable than the next. Leave the pet nickname at home. If I say I'm going to make lunch do not let me make lunch. Math is gonna suck for us both this year, etc. The kids end on the delightfully out of sync line "Don't worry even though we don't act like it, we definitely need you: you make everything happy!" Great casting in this spot, too. By the way, it wasn't really one long take. An outdoor green screen studio provided the background for the children. They shot each one individually. Then they went back in and make it look seamless. Magical, huh?

Client: Gymboree VP, GM E-Commerce & Marketing: Parnell Eagle VP, Creative Marketing: Dean Silbersack Agency: Where Eagles Dare Executive Creative Director: Brian Franks Art Director: Zam Cadden Writer: MJ Speakman Brand Manager: Rachel Powell Script Writers: Jeff + Pete Music + Sound Design: Hum Co-Production + Casting: LEW productions Casting: Doreen Frumkin Casting Production Company: Big Block Director: Paul Trillo DP: Justin Jerry Producer: Geno Imbriale Executive Producer: Corwin Carroll EP/Managing Director: Kenny Solomon Editorial/Finishing: Big Block Editor: James Boger Post Producer: Tiffany Dickerson CG Supervisor: Scott McNeff Head of Production/Post: Kay Rough

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.