Protect your beer from sappy songs.
Directed by : Steve Ayson
ad agency: BMF, Sydney

Warren Brown, Executive Creative Director
Chris James, Interactive Creative Director
Simon Langley, Creative Director
Justus Von Englehardt, Art Director
Richard Morgan, Copywriter
Cleve Cameron, Copywriter
Michael Canning, Copywriter
Paul Bruce, Art Director
MANDY PAYNE, Agency Producer
Sue Stewart, Agency Producer
Director: Steve Ayson
Prod. Co.:The Sweet Shop
Strategic Planning Director - Jeremy Nicholas
Designer - Stephen Busuttil
Martin Holley, Flash Designer
Interactive Creatives - Luke Hawkins, Craig Bailey
Interactive Designers - Michael Glass, Martyn Lofberg
3D Animator - James Briscoe
Online Producer - Rachael Scott
In-house Editor - Jessica Nosworthy
Sound Design - Sound Reservoir
Media Planning and Buying - Zenith Optimedia


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture

    I wonder how many people will be doing this after these ads have aired.

    Mar 13, 2008
  • blabla's picture

    This is the best one of the lot, as it doesn't come straight out calling other men "gay" for their ways like the other two did, and there's a woman at the bar protecting her beer as well.

    Mar 14, 2008

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