Manblading can ruin a perfectly good brew.
Directed by : Steve Ayson
ad agency: BMF, Sydney

Warren Brown, Executive Creative Director
Chris James, Interactive Creative Director
Simon Langley, Creative Director
Justus Von Englehardt, Art Director
Richard Morgan, Copywriter
Cleve Cameron, Copywriter
Michael Canning, Copywriter
Paul Bruce, Art Director
MANDY PAYNE, Agency Producer
Sue Stewart, Agency Producer
Director: Steve Ayson
Prod. Co.:The Sweet Shop
Strategic Planning Director - Jeremy Nicholas
Designer - Stephen Busuttil
Martin Holley, Flash Designer
Interactive Creatives - Luke Hawkins, Craig Bailey
Interactive Designers - Michael Glass, Martyn Lofberg
3D Animator - James Briscoe
Online Producer - Rachael Scott
In-house Editor - Jessica Nosworthy
Sound Design - Sound Reservoir
Media Planning and Buying - Zenith Optimedia

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • rollerblading-com-au's picture
    rollerblading-com-au (not verified)

    This ad represents a cheap shot at rollerblading / inline skating. A really lame and pathetic attempt too score points by making rollerblading look hopeless to sell a beer (Hahn Super Dry) which (in my opinion) is itself a struggler amongst the local ales. Steve Ayson - disappointing mate. Go and take-the-piss out of your own recreational activity / sport. If you have to try and cash-in on making a commercial with homophobic undertones to sell beer... what a sad reflection of your creative bent.

    Mar 17, 2008
  • NoCloset's picture

    Oh good, I thought I was just being paranoid when I felt that there was a touch of homophobia in this advert.

    The only good one in this series is the ballad in the pub IMHO.

    Mar 17, 2008