If you've ever wondered how they make that awesome in the awesome Hahn Superdry, here's a sneak peak at the factory. Body builders crush the grains, before they roll through a stream of Bruce Lee movies, into a tremendous drum solo, past a panther as pet, through the biggest glitter Elvis outfit you've ever seen, down all the 1st prizes ever, and then out to a waiting helicopter. All set to the tune of Knight Rider. Of course.

Publicis Mojo, Sydney
Director: Tom Kuntz
Production company: MJZ

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Comments (4)

  • Neo's picture
    Neo

    THERE AREN'T ENOUGH SUPERLATIVES TO EXPLAIN HOW MUCH I LOVE THIS.

    Jun 07, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This ad gave me a hard on for beer.

    Jun 10, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Goddam I hate this ad. BOOOOORING. I cannot believe that they have spent so much money running this pain in the bum, irritating nonsense. Trying to be cute rarely is.

    Mar 15, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.