If you've ever wondered how they make that awesome in the awesome Hahn Superdry, here's a sneak peak at the factory. Body builders crush the grains, before they roll through a stream of Bruce Lee movies, into a tremendous drum solo, past a panther as pet, through the biggest glitter Elvis outfit you've ever seen, down all the 1st prizes ever, and then out to a waiting helicopter. All set to the tune of Knight Rider. Of course.

Publicis Mojo, Sydney Director: Tom Kuntz Production company: MJZ

Comments (4)

  • Neo's picture
    Neo

    THERE AREN'T ENOUGH SUPERLATIVES TO EXPLAIN HOW MUCH I LOVE THIS.

    Jun 07, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This ad gave me a hard on for beer.

    Jun 10, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Goddam I hate this ad. BOOOOORING. I cannot believe that they have spent so much money running this pain in the bum, irritating nonsense. Trying to be cute rarely is.

    Mar 15, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.