A township love story plays out in this ad directed by Egg Films' Terence Neale. A wire-frame car artist has his sight set on the pretty girl but nothing he creates seems to get her attention. Until he takes a deep breath and makes his master move.

Job: Halls
Title: Wire Car
Client: Kraft Foods
Agency: Ogilvy Cape Town
City: Cape Town, South Africa
Agency Producer: Iris Vinnicombe
Executive Creative Director: Chris Gotz
Creative Group Head / Copywriter: Peri van Papendorp
Creative Group Head / Art Director: Jamie Mietz
Director: Terence Neale
Production Company: Egg Films, Johannesburg
Producer: Rozanne Rocha-Gray
Director of Photography: Peter Tischhauser
Post Production: Pudding (grade), Blade (online)
Editor: Saki Bergh, Left Post Production
Music: Ewe Nje by Rattex
Air date: 21 September 2012
Secs: 40sec and 30s cutdown


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.