This might be the most f*@ked up spot for ice cream I have ever seen. And I mean that in the best possible sense of the word. This ad is just hilariously dark. The comedic timing on the "robot" is great, though I don't even want to say anything else.

But man, I really wish they would have resisted the urge to add a button to the spot. Repeat after me, kids: Buttons. Are. Never. Necessary.

CLIENT: Halo Top Creamery
CREATIVE CONCEPT: Lord Danger
CREATIVE PRODUCTION STUDIO: Lord Danger
DIRECTOR: Mike Diva
EXECUTIVE PRODUCER: Josh Shadid
PRODUCER: Shyam S. Sengupta
CINEMATOGRAPHER: Aaron Grasso
PRODUCTION DESIGNER: Kathrin Eder
ROBOT DESIGNER: Fon Davis (FONCO)
MUSIC: David Dahlquist
SOUND DESIGN: Kevin Senzaki
EDITOR: Mike Diva
VFX: Calvin Serrano
COLORIST: Shane Reed (Apache)

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • fairuse's picture
    fairuse

    Man that is funny. Yeah, i would have cut the spinning bots.

    Sep 08, 2017

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