The devil is back in this spot for Halo Top Ice Cream. In the first, he was complaining to an angel who looks more like what i can only describe is Heaven's receptionist that they've taken the sinful nature out of ice cream by making it fewer calories and fat etc. Now in this spot he is trying to make a bargain. If Heaven stops making Halo Top, he'll stop making...Segways.
Watching the Devil go backwards on the Segway is a treat. As is "no hooves," and of course the safety helmet (thanks, American business affairs people!) Out of all the things the Devil "makes," discontinuing Segways is an inspired choice especially because you never really see them outside of two places: tourist areas and agencies.

Client: Halo Top Ice Cream
Agency: RTO +P
Chief Creative Officer: Steve Red
Executive Creative Director, Partner: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
RTO+P Producer: Joe Mosca
Post Producer: Rebecca Jacobs
Editor: Chip Schofield
Account Leads: Carla Mote and Perry Morris
Director: Casey Storm
Production Company: Anonymous Content
Anonymous Content Director of Photography: Neil Shapiro
Anonymous Content Producer: Thomas Martin
Music Composition & Sound Design: Milkboy
VFX: Alkemy X

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.