In this spot for Halo Wars 2, Captain Cutter is sure he's got General Atriox beat-- at negotiating to buy a used car.
"I'll open with an early withdrawal. You'll counter with a disinformation campaign. Then I'll bait you with psychological warfare. Which will bring verbal assault. With collateral damage. The evidence of which will not look good in my online review. That's how I'll get this car for 3k."
Little does he know, Atriox has sold him a lemon. Too bad he didn't sign the warrantee.
This spot, like the second in the campaign where the two fight over an arm rest on an airplane is chalk full of humor, taking the "Know your enemy," concept to real-life situations with great effect. While I like the humor in both, I think this one is stronger, if only because they aren't confined to one row and the location changes, are hilarious. I especially like the all-too real scenario of Cutter filming Atriox as he goes on an angry tirade, almost dropping an F bomb before realize a dad and daughter are nearby.
Actually, one of my favorite things about this spot is Atriox's choice of tie. It's appropriately smarmy. See, kids? Don't ever discount props or wardrobe when making a funny spot.

Halo Wars 2; The Sale & Armrest Agency: 215MCCANN Chief Creative Officer: Scott Duchon Creative Director: Neil Bruce Senior Art Director: Alper Kologlu Copywriter: Kyle Davis Executive Producer: Brandon Romer Producer: Sarah Sweeney Director of Business Affairs: Mary Beth Barney Business Director: Peter Goldstein Account: Drew Porter; Kevin John; Armando Melendez Director of Strategy: Brian Wakabayashi Brand Strategist: Ryan Ouyoumjian Production Company: Smuggler Director: Randy Krallman Executive Producers: Patrick Milling Smith, Brian Carmody, Shannon Jones Chief Operating Officer: Andrew Colon Line Producer: Ian Blain Director of Photography: Darko Suvak VFX Studio: Electric Theatre Collective Executive Producer: Kate Hitchings Lead Flame: Eric Mason Producer: Scott Boyajan 2D Artists: Gretchen Capatan, Kevin Jones, Dave Damant Graphic Animation: Adam Singer Editorial: Cartel Editor: Andy McGraw Assistant Editor: Matt Berardi Head of Production: Meagen Carroll Executive Producer: Lauren Bleiweiss Managing Director: Marc Altshuler Telecine: Company 3 Executive Producer: Ashley McKim Colorist: Dave Hussey Color Producer: Liza Kerlin Color Assistant: Jim Harmon Sound Designer: Brian Emrich Recording Studio: Lime Studios Mixer: Jeff Malen Executive Producer: Susie Boyajan
Commercials: 
Country: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment