In this spot for Halo Wars 2, Captain Cutter is sure he's got General Atriox beat-- at negotiating to buy a used car.
"I'll open with an early withdrawal. You'll counter with a disinformation campaign. Then I'll bait you with psychological warfare. Which will bring verbal assault. With collateral damage. The evidence of which will not look good in my online review. That's how I'll get this car for 3k."
Little does he know, Atriox has sold him a lemon. Too bad he didn't sign the warrantee.
This spot, like the second in the campaign where the two fight over an arm rest on an airplane is chalk full of humor, taking the "Know your enemy," concept to real-life situations with great effect. While I like the humor in both, I think this one is stronger, if only because they aren't confined to one row and the location changes, are hilarious. I especially like the all-too real scenario of Cutter filming Atriox as he goes on an angry tirade, almost dropping an F bomb before realize a dad and daughter are nearby.
Actually, one of my favorite things about this spot is Atriox's choice of tie. It's appropriately smarmy. See, kids? Don't ever discount props or wardrobe when making a funny spot.

Halo Wars 2; The Sale & Armrest

Agency: 215MCCANN
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Senior Art Director: Alper Kologlu
Copywriter: Kyle Davis
Executive Producer: Brandon Romer
Producer: Sarah Sweeney
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account: Drew Porter; Kevin John; Armando Melendez
Director of Strategy: Brian Wakabayashi
Brand Strategist: Ryan Ouyoumjian

Production Company: Smuggler
Director: Randy Krallman
Executive Producers: Patrick Milling Smith, Brian Carmody, Shannon Jones
Chief Operating Officer: Andrew Colon
Line Producer: Ian Blain
Director of Photography: Darko Suvak

VFX Studio: Electric Theatre Collective
Executive Producer: Kate Hitchings
Lead Flame: Eric Mason
Producer: Scott Boyajan
2D Artists: Gretchen Capatan, Kevin Jones, Dave Damant
Graphic Animation: Adam Singer

Editorial: Cartel
Editor: Andy McGraw
Assistant Editor: Matt Berardi
Head of Production: Meagen Carroll
Executive Producer: Lauren Bleiweiss
Managing Director: Marc Altshuler

Telecine: Company 3
Executive Producer: Ashley McKim
Colorist: Dave Hussey
Color Producer: Liza Kerlin
Color Assistant: Jim Harmon

Sound Designer: Brian Emrich

Recording Studio: Lime Studios
Mixer: Jeff Malen
Executive Producer: Susie Boyajan

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.