Phone Toss exposes the exuberant basketball fan in Charlie Sheen as he spots Michael Jordan outside of his hotel. In hopes of grabbing some nosh with the past legend, who is obviously disinterested, Sheen tosses his own phone into Jordan«s extravagant ride.

Client: Hanes Brand Inc.
Spot Title(s): Valet, Phone Toss
Air Date: August 2008

Agency: The Martin Agency
Sr. Art Director: David McKay
Copywriter: Brett Baker
CD: Rob Shapiro
Agency EP: Molly Schaaf
Assistant Producer: Rebecca Gricus

Prod Company: Anonymous Content
Director: Patrick Sherman
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman

Editorial: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Jesse Haas
Producer: Anne Vega

Telecine: Company 3
Colorist: Shawn Coleman


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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