Take that part in the Ikea ad World without Textiles where the man holds a fluffy bunny after his shower, and do what we all thought that man would do - make a shirt out of the fluffy!!! Ok, perhaps not a live fluffy kitten shirt..... Or wait, how good would a purring fluffy kitten shirt feel? Then, up the randomness by tossing in a random sports celeb for no reason at all, say Michael Jordan who once was a relevant player in ads like Michael vs Mia .. and what have you got? A Hanes ad that feels like a Skittles ad! At least I think it was for Hanes. Maybe it was for Royale soft tissue toilet paper, since all I remember is kittens. Soft fluffy purry kittens.

Agency: The Martin Agency Directed by MJZ’s Rocky Morton

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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