Are we sure that apocalypse didn't happen? Hispanic agency Wing has decided to get families into the holiday spirit by introducing the YOLO Holiday Sweater, designed "to appeal to both younger and older generations". They are saying tjis with a straight face because nothing is funnier than deadpan.

When grandma gets her knit on, she does it gangnam style.

Chief Creative Officer: Renata Florio Creatives: Aurora Morfin, Anthoni Mendoza, Marc Duran Associate Creative Director: Aurora Morfin, Alvaro Naddeo Producer: Itzie Moline Videographer: Timothy Dougherty Engineer: Gennaro Scarpelli Production Company: Rooftop2 Productions Director: Scott Lasky Director of Photography Executive producer: Ryan Halkett/Scott Lasky Line Producer: Scott Lasky Editing House: Sandpiper Editorial Editor: Joe Canestro Producer: Joe Canestro
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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