The guys who want their great $6 burger have stumbled onto a birthday, where the song happy happy happy happy happy is sung to increasingly high pitch and big smiles.

Post Post Game (Special Malcolm/ESPN)

Client: Hardee's / Carl's Jr

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.