Ready for some silliness? Harlequin romance novels (yes, those ) pulled this stunt in a hidden-camera angle spot featuring their most popular male characters including this here cowboy. And the reactions are priceless as they walk into the restaurant for some PDA and food. I suspect most of the stares came less from the fact he was dressed like a cowboy and more from the fact the cowboy was trying to lasso his date with his tongue. Either way, point proven. The ladies in the restaurant liked what they saw.

Client: Harlequin Enterprises Creative Director, Romance Fiction: Tony Horvath Senior Director of Marketing, Series & Digital Publishing: Farah Mullick Director, Romance Publicity & Events: Michelle Renaud Brand Manager, Retail Marketing: Beth Witkowski Agency: BBDO Toronto SVP, Executive Creative Director: Denise Rossetto SVP, Executive Creative Director: Todd Mackie VP, ACD, Art Director: Joel Pylypiw VP, ACD, Copywriter: Chris Booth Broadcast Producer: Tracey Azzopardi Account Director: Paul Forrest Account Supervisor: Zach Kula Production Company: Circle Productions Executive Producer: Andria Minott Director: Timothy Hamilton DOP: Doug Koch Producer: Erica Parks PM: Warren Milando Post House: Saints Editorial Executive Producer: Stephanie Hickman Editor: Stephen Sora Audio House: Grayson Matthews Producer: Kelly McCluskey