Just like make a date with a cowboy this hidden-camera spot for Harlequin Romance novels features one of the most popular male characters in the series-- a viking. In this spot the viking takes his date bowling. But it's mostly a lot of holding feet and caressing and sucking face. And then hurrying out of the bowling alley because they don't need to be in a bowling alley, they need to be in a boning alley.
Boning alley. Come on guys, think it through. Very amusing spot, although the hidden looks aren't quite as priceless as in the cowboy spot. The bowling alley didn't look that crowded and also then you're bowling you tend to focus on the pins. Still, this is easily campaignable and I think the woman was better cast here, too. She goes from "oh my god what are we doing, I can't believe I lucked out," to "okay be serious ,let's bowl," to "let's get out of here like right now, just throw our shoes over the counter" in a very believable way.

Client: Harlequin Enterprises Creative Director, Romance Fiction: Tony Horvath Senior Director of Marketing, Series & Digital Publishing: Farah Mullick Director, Romance Publicity & Events: Michelle Renaud Brand Manager, Retail Marketing: Beth Witkowski Agency: BBDO Toronto SVP, Executive Creative Director: Denise Rossetto SVP, Executive Creative Director: Todd Mackie VP, ACD, Art Director: Joel Pylypiw VP, ACD, Copywriter: Chris Booth Broadcast Producer: Tracey Azzopardi Account Director: Paul Forrest Account Supervisor: Zach Kula Production Company: Circle Productions Executive Producer: Andria Minott Director: Timothy Hamilton DOP: Doug Koch Producer: Erica Parks PM: Warren Milando Post House: Saints Editorial Executive Producer: Stephanie Hickman Editor: Stephen Sora Audio House: Grayson Matthews Producer: Kelly McCluskey
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Comments (1)

  • Dabitch's picture
    Dabitch

    I can't stop laughing. Yes, the actress did a tremendous job, but 7 foot tall Viking dude kept a straight face when attempting to bowl by throwing the ball over his head which was amazing too. They were the perfect mismatch.

    Apr 03, 2017

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.