From director Andreas Bruns and the Filmakademie Baden-Württemberg* comes this really cinematic ad for motorcycles - though not showing any motorcycles at all until the very end. It's all about a mans quest for air, to escape the office and necktie, to roam the open road, to see the ocean, to connect with his inner child. One hell of a story, nicely told but frankly, it could be for a decent 401K that allows you to cash in and shun all 9-to-5 responsibilities when you have your mid-life crisis. Buy any kind of vehicle you like for your road trip. Or as this guy did, just hitch-hike with bearded truck drivers, and spend your evenings having bar fights in local dives.

*Note, Filmakademie Baden-Württemberg also helped another director create that epic dirt devil ad which went to Cannes. while not signed off by the client.

Client: Harley-Davidson Spot: Inner Child Production Company: Filmakademie Baden-Württemberg, Tempomedia Script: Andreas Bruns, Gunnar Heuwold Director : Andreas Bruns Producer : Nathalie Kraft, Ruben Steingrüber DOP: Simon Drescher Editor: Andreas Bruns, Philipp Ostermann Production Design: Cosima Vellenzer Composer: Elegy Music Music Supervision: Tracks & Fields Sound Design: Marvin Keil Animation/Composition/ VFX: ACHT FRANKFURT 3D Artist : Emanuel Fuchs Make-Up: Dennis Alt, Inga Ross Costume: You-Jin Seo CAST : Robert Kuchenbuch, Carl Stubenvoll

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment