Check out this spot for Harley by VSA Partners. Harley, as you know, was once upon a time, a bike for badasses.

Now, among other things like LED headlights and updated style and comfort, it touts the fact the 2014 Harley line up has a bluetooth and touchscreen. So you can not only ignore business calls with the boss, you can make the ghost of John Lennon roll over by playing a cover of "Come Together."

Because that's what badass Harley riders do in 2013. Cant wait till Harley makes hemorrhoid cushions come standard.

Harley: It's a Hyundai on two wheels.

Also what's with the end line, "Built by all of us, for all of us." Ever hear of FUBU?

The delivery on the VO is trying so hard, I can hear the veins in the announcer's neck straining.

Agency: VSA Partners ECD: Jeff Cruz ACD: Jesse Rea Agency Producer: Dennis McCullough Account Director: Kara Bosnic Account Director: Don Peasley Production Company: Recommended Media Director: Alexander Paul Post: Beast Editor: Charlie Lee Sound: Ozone Music and Sound Music: “Come Together” The Beatles Sony/ATV Performed By: The Strypes Universal Music Group