When Harvest Films was approached by agency Carmichael Lynch to launch a multiplatform campaign “Mediocrity” for client Subaru, it was clear the experience would be anything but ordinary. The Mediocrity launch is a playful send-up of automotive advertising and a reflection of how the average consumer perceives car shopping.


Agency: Carmichael Lynch
ECD: Jim Nelson
GCD: Randy Hughes
GCD/ Art Director: Brock Davis
GCD/ Writer: Matt Elhardt
Sr. Digital Designer: Joe Kral
Director of Integrated Prod: Joe Grundhoefer
Director of Digital Prod: Pete Mertz
Sr. Integrated Producer: Freddie Richards
Sr. Digital Producer: Jennifer Helm
Account Director: Melissa Schoenke
Account Leader: Dan Hoedeman
Account Manager: Chelsea Moran
Sr. Project Manager: Jennifer Abbey

Production Company: Harvest Films
Director: Baker Smith
EP: Bonnie Goldfarb
EP: Scott Howard
HOP/Prod: Rob Sexton
Line Prod: Mala Vasan
DP:Jonathan Sela
Production: Designer: Fanae Aaron

Website Development: Exopolis

Editorial: Channel Z
Editor: Charlie Gerszewski

Music: Beacon Street


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