When Harvest Films was approached by agency Carmichael Lynch to launch a multiplatform campaign “Mediocrity” for client Subaru, it was clear the experience would be anything but ordinary. The Mediocrity launch is a playful send-up of automotive advertising and a reflection of how the average consumer perceives car shopping.

MEDIOCRITY CREDITS Agency: Carmichael Lynch ECD: Jim Nelson GCD: Randy Hughes GCD/ Art Director: Brock Davis GCD/ Writer: Matt Elhardt Sr. Digital Designer: Joe Kral Director of Integrated Prod: Joe Grundhoefer Director of Digital Prod: Pete Mertz Sr. Integrated Producer: Freddie Richards Sr. Digital Producer: Jennifer Helm Account Director: Melissa Schoenke Account Leader: Dan Hoedeman Account Manager: Chelsea Moran Sr. Project Manager: Jennifer Abbey Production Company: Harvest Films Director: Baker Smith EP: Bonnie Goldfarb EP: Scott Howard HOP/Prod: Rob Sexton Line Prod: Mala Vasan DP:Jonathan Sela Production: Designer: Fanae Aaron Website Development: Exopolis Editorial: Channel Z Editor: Charlie Gerszewski Music: Beacon Street

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