At the holiday party two ladies discover that they are wearing the same dress. Bring out the laser shooting eyes and a fight worthy of any proper sci-fi! Then at the end.. a hashtag? #Samedress? REALLY?

Oh for the love of Gillard can we please stop it with the #hashtag at the #end of #advertisements now? Hashtags are like footprints in sand, they will soon be run over by waves of spam, don't waste your adspace on something I can not click and that just ruins a perfectly good ad. Twitter hashtags are the "AOL KEYWORD" of the tens. Stop it. Just stop it.

Agency adam&eveDDB Director Ne-o Creative Director Ben Tollett Creative Director Emer Stamp Art Director Rob Messeter Copywriter Mike Crowe Producer Juliet Naylor Production company Stink Executive Producer Blake Powell Visual Effects Iain Murray DoP Ray Coates Agency Producer Catherine Cullen Agency Producer Richard Chambers Agency Producer Maggie Blundell Post production Glassworks Editing Company Marshall Street Composer Rockbarn Editor Patric Ryan
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.