The Haunted Poster – Gröna Lund Scare prank - (2014) (Sweden)

In Stockholm, Sweden there's an amusement park called Gröna Lund. In 1991 a haunted house attraction opened in the park, and the scary stories from the haunted house have been legendary ever since. My daughter only dares to walk near the haunted house, but as soon as she hears a ghost moan or sees a creepy raven haired pale contortionist girl crawling on the balcony she'll leg it to the "safety" of the nearby fountain. She can do this all day, and it's still worth the price of admission to the park. The Haunted House has now been remodelled, revamped, and Gröna Lund wants people to know that in 2015, it'll be the scariest attraction ever. To bring a little bit of that scary magic to people in Stockholm, a "haunted" poster was rigged in hight traffic areas. It encouraged people to snap the QR to learn more "if they dare" and those who did, got a preview of what the haunted house is really like. Surprisingly scary.

No, you go ahead, I'll hang back here at the fountain.

Advertising Agency: Pool, Stockholm, Sweden
Account executive: Arvid Axland
Account manager: Eva Inde
Art Director: Philip Arvidson
Copywriter: Björn Wigenius
Production company: Stopp
Director: Igor Zimmerman
Producer: Anna Adamson

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