The fifteenth annual Havana Film Festival takes place April 3-11 in New York. Instead of talking about the usual "cultural benefits," this campaign takes a more irreverent and weirder approach. Building off the "Stories that stay with you," idea, they take it to the absurd.
In this spot, a woman gets sympathy from a hairdresser who happened to see one of the films and then equates it with her customer. It starts out so subtle. By the time we get to the "sugar mill," I was LOLing.
Nice casting on these.