The fifteenth annual Havana Film Festival takes place April 3-11 in New York. Instead of talking about the usual "cultural benefits," this campaign takes a more irreverent and weirder approach. Building off the "Stories that stay with you," idea, they take it to the absurd.

In this spot, a woman gets sympathy from a hairdresser who happened to see one of the films and then equates it with her customer. It starts out so subtle. By the time we get to the "sugar mill," I was LOLing.

Nice casting on these.

Agency: Wing Chief Creative Officer: Favio Ucedo Associate Creative Director: Aurora Morfín, Facundo Paglia Copywriter: Marc Duran Art Director: Brian Novoa, Anthoni Rodriguez Planner: Naomi Fernandez Senior Producer: Nadina Steimberg Account Executives: Daniel Gergely (Account Director) , Andres Tello (Asst. Account Executive) Production Company: Boxer Films Director: Jim Zoolalian Director of Photography: Dave Morrison Executive Producer: John Clark Producer: John Quinn Line Producer: Tim Bright Editing House: Beast Editor: Bernardo Revilla Producer: Valerie Lorio Music House: Animal Music Producer: Erik Nuñez/ Facundo Funes Sound Design and Audio Mix: TruLove Post Sound Designer/ Mixer: Gonzalo Ugarteche