"Introducing a new air freshener that freshens the air for weeks and weeks" the voice over says as we wander through a door into a lovely flowered garden and .. hold on! There's a toilet in here!

Is "Haze" what the people who came up with this idea were in? I feel stoned just watching this ad.

Haze

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.