The selling point of HBO Go in this campaign isn't that you can watch HBO wherever you want to, but instead, you can get away from your depraved, stupid, Middle American parents who regret their lives and won't shut up while you watch your favorite show.

I guess HBO's completely written off an older segment because if I were the father's age, I wouldn't be interested in buying anything that has such comic disdain for me.
But HBO don't care. Neither does the editor who felt like the director's cut of this spot was the way to go. Seriously guys, we got the joke after thirty seconds. it didn't get funnier as it went on and on.

Agency: SS+K Chief Creative Officer: Bobby Hershfield Senior Copywriter: Lindsey Lanpher Copywriter: Richard Tseng SVP, Director of Production & Innovation: John Swartz Senior Producer: Kim Cross SVP, Digital Strategy and Innovation: Kevin Skobac VP, Group Account Director: Jennifer Barr Production Company: O Positive Director: David Shane Executive Producer: Ralph Laucella Executive Producer: Ken Licata Director of Photography: Marc Laliberte Else Editorial: Mackenzie Cutler Editors: Gavin Cutler and Ryan Steele Post Producer: Evan Meeker Thanks! Rebecca Rebecca Sullivan Public Relations

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment