This is Brad Fisher, the junior marketing associate at HBO, and he wants to apologize for filling pools with blood as a marketing stunt for True blood. Then there was the blood-cards with exploding blood, and the not so successful coffin river race. Sheesh, you consumers are so picky these days.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.