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.health, body & mating (ads)

 

L'Oréal "Beauty For All" (2016) 2:20 (USA)

L'Oréal "Beauty For All" (2016) 2:20 (USA)

It's been hard to create makeup for women of color that matches skin tones. But Balanda Atis fixed that. They created 20,000 skin points, analyzed them and set out to take the data and create a spectrum that would really work.

 

Thinx subway ads use text style conversation as copy

Thinx are running a new campaign in the New York City subway stations, it can be seen at Grand Central and Williamsburg’s Bedford Avenue stop, and in one out of every ten subway cars. The copy on the ads is very colloquial, to the point of looking like it came straight from a lazily spelled text.

Commercials: 
 

Gundersen Health System - Balloon animal (2016) :30 (USA)

Gundersen Health System - Balloon animal (2016) :30 (USA)

“The power of the spots came from being rooted in truth. But the project came together so beautifully because the amazing agency team, as well as the client, were completely focused on providing the best for the campaign,” explains director Atkins.

 

Gundersen Health System - Hand (2016) :30 (USA)

Gundersen Health System - Hand (2016) :30 (USA)

“Hands” reveals how vulnerability and nervousness are calmed by a simple touch. The third spot, “Balloon Glove,” reflects how original thinking can turn the situation around for a small boy in need of care.

 

Gundersen Health System - Glasses - (2015) :30 (USA)

Gundersen Health System - Glasses - (2015) :30 (USA)

Following last year’s successful Gundersen Health System campaign, agency Preston Kelly reunited with kaboom and director Michele Atkins to delve into what makes the provider so special: love + medicine.

 

Nadkins - Whistle - (2016) :45 (USA)

Nadkins - Whistle - (2016) :45 (USA)

Jon Soto and Nick Cohen have revived the legendary "Mad Dogs and Englishmen" ad agency, and just to show you that they're serious about bringing quirky back, they released this ad for Nadkins.

 

Virgin Active - Get up. Get Active. (2016) :45 (South Africa)

Virgin Active - Get up. Get Active. (2016) :45 (South Africa)

Get off your ass! If you're feeling kind of bummed that you're not having all the fun, come on, get up get active.

 

How fast can you see a physician at Doctors Express?

Faster than you can pronounce your issues. Simple and to the point.

Commercials: 
 

Aster DM Healthcare "The Nazar Initiative" (2016) 2:00 (UAE)

Aster DM Healthcare "The Nazar Initiative" (2016) 2:00 (UAE)

Most of the workers in Dubai are foreign. They work hard to send their pay back to their wife and children, leaving them little left to live on and certainly none for healthcare. This especially becomes a problem becuase the nature of the work causes eye problems.

 

Axe - Your Thing / find your magic - (2013) :30 (USA)

Axe - Your Thing / find your magic - (2013) :30 (USA)

I don't need to say anything here as David already dissected the long edit of this ad, but I'll say this: it's even worse as a 30 edit because the kitten-beard moment whisked by too fast.

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