The London Underground will go on strike, during the hottest month of the year, and still people will need to get to and from work and other places. Enter this antiperspirant brand "Sure" topical ad campaign, telling people that even if the tube stops, they don’t have to.
Casting Helen Mirren in an anti-aging cream ad is a little bit of genius. Helen ages, but she's also looked fantastic throughout her career - with her charisma, fit physique and ability to convey a thousand emotions with just once glance.
Ad agency Notable turned international women's say on its head by congratulating all men that they can do all those "unmanly" things that breaks gender norms, and be with whomever they want be it a divorcé, a woman who has children, a woman who doesn't want children or heck,
Glorix is a mosquito repellant. In this activation, they reasoned that every drop of blood a mosquito takes from us is a drop of blood that could have saved a life as part of a donation. To get that idea across they created Blood Portraits.