Health & Beauty

 

.health, body & mating (ads)

 

Primrose oil - Storm center / House /Holiday /car park - print, Australia

Ward 6, Sydney, did this campaign for lifetimehealth.com.au highlighting when to use primrose oil - only when little storm centers gather above your house. Oh good, that never happens around here so I won't need to get that rubbish. ;)

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Brazilian Beauty - Tidy up - print, Australia

....And with this little reminder about personal grooming, I'll bid you a great Friday and head for the beach.
link to larger image
Brazilian Beauty

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Dettol Instant Hand Sanitizer - Bus Hands - print, Australia

Germophobia was never this creepy.... Look at those arms, ew, ew, EW! *wipes brain with bleach*

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Olay - Eclipse - print, India

Saatchi & Saatchi Mumbai sees the Ponds - "White beauty sun protection" Shade Posters and raises them an Oil of Olay sun-blocking Eclipse.

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Miradent oral - Dental floss - print, Germany

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

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Ponds - "White beauty sun protection" Shade - posters China

Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella's around to shade their faces from the sun. I'm hiding in giant hats on the beach to avoid ten bazillion freckles, but they're just following their own ideas of style (pale being 'classier' than any orange spray on tan - can't we all agree that it is?).

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond's white beauty UV protectant cream does - it hides you from the sun. I'd want some, if I didn't know any better and actually have to slap on spf 50 every day - UV protect creams are wussy, Swedish southern sun is not. ;) That said, this is a cute execution, printing extra long posters that fold over themselves - with the logo and Ponds packaging printed on the other side, to create a natural shadow.

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Anastasia International :30 USA

Agency: Alianda, Windermere, FL
Client: Anastasia International, Russia
Writer/Producer: Mitchell Erick
Production Co: LHV Audio, Orlando

Orlando was a test market for these spots which try to build buzz for a website that connects Russian women with western men. Excellent Russian symphonic music with a hysterical performance by the male voice talent.

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Safeguard Soap - What you touch - poster, Malaysia

Saatchi & Saatchi, Malaysia reminds us of germs stickyness with this "whatever it's touched, you touch" poster series. Eww, one could get germophobic for less.

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Coppertone - Crushed by the big C - print Philippines

Careful now, without protection from the sun you might be crushed by the big C. Is it just me who keeps reading "Cancertone" instead of "Coppertone" now?

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Veet - Everywhere's a catwalk - print, Australia

"Everywhere's a catwalk" oh that's just perfect isn't it? I'm not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won't have to waste six minutes of every day with gobs of icky stinky cream that doesn't do much but irritate my skin. Gosh, sorry, I just hate veet.

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