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Health & Beauty

 

.health, body & mating (ads)

 

New Axe Deoderant ad - Diner scene

Axe has a new print ad introducing their new stick deoderant, which continues the branding of women becoming more "receptive" to fellas wearing the stuff.

Read more to see the inside of the ad.

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How to advertise a product you can't show in a newspaper ad

How do you create an advertisement for a product that cannot be shown in national papers? Durex and their ad agency play it safe by using the idea of a "tease" with sillouettes to promote their new line - continuing on their attempt to "own" the safe sex category.

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Andrex ad causes stink but avoids bannage

The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.

See more for one of the newspaper ads.

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Degree ads go ambient

While walking around last week I came upon some ads for Degree deodorant aimed at guys. It isn't directly a part of their InAction Heros campaign that has been running since the Super Bowl. Although it does use the same tagline "For men who take risks".

What I found even more strange about the ads were their placement. These posters were stuck to the bottoms of street light posts (read more to see image). Strange kind of guerilla marketing, if that's what it is. Typically you'd think guerilla marketing wouldn't be just a plain, old regular advertisement. Other than the placement, these really aren't very guerilla.

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Affinity Petcare - Listen to your nose - ambient billboard, Germany

"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.

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Unilever threatened to remove ad or face prosecution

Unilever, parent company for Lynx, has been forced to pull its ad from a field in the flight path of Gatwick Airport.

However, following a complaint by a member of public, Tandridge District Council ordered Unilever to remove the ad or face prosecution.

The ad was a part of the "Spray more, get more" campaign and also includes TV spots. This outdoor ad was scheduled to run from July 18th to August 14th.

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Always - Dreamy - (2005) 0:15 (USA)

Always - Dreamy - (2005) 0:15 (USA)

"Have a happy period"

??
Have fun with aunt flo. Yeah.... No.

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It takes balls to sell un-hairy men

Perhaps it's yet another one of those metrosexual things, but these days even men must shave - everywhere. How do you sell such a delicate idea? Read more to see how Remington and Philips are currently advertising the clean look in UK mens magazines.

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Ladies, this ad knows you

Spotted this rather nice press-ad for Bodyform. Normally a very drab category with recycled ideas and little insight this ad show that the authors know what it's like to be wearing a skimpy bikini and frolicking in the water.

Shame that the pack-shot is seemingly 'glued' on, with such a harsh color and strong shadow on it, ruins the otherwise nice typographic look of the ad IMHO.

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Axe campaign shows older women as predators

Axe has the whole "women go mad" idea nailed down as theirs only ever since they blasted out big nutty ads like the Paid piper commercial back in '99. Naturally this makes Axe/Lynx a great client to work on, and Lowe Bull in Johannesburg, South Africa won't deny it.
"Axe is a fabulous brand to work on for our creatives, it revolves around the now renowned 'Axe Effect" which essentially means if you wear Axe, you'll always get the woman or women of your dreams," commented Lynn Madeley, regional communications director at Lowe Bull.

With no formal brief the creative team at Lowe Bull had free reign, they just unveiled these two adverts to run in magazines starting this month and are sponsoring FHM's 100 Sexiest Woman in the World promotion. Read more to see the ads.

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