On Saturday, October 2nd, Sensodyne iso-active presented an all-night projection art event at Toronto’s landmark Union Station. GlaxoSmithKline (GSK) the makers of Sensodyne, led by their Canadian agency Grey Canada, worked with Tantrum Design & Visual Effects, Media Merchants and Silent Joe to create the largest ever, first branded, 3D projection mapping display in Canada: iso3D.
OMG, awesome. How pretty are these creatures? The snail, the jellyfish! I need a giant jellyfish poster in my office, I love that one. This new "Creatures" campaign recently won a Bronze in the Design Category at the 2010 Spikes Asia Advertising Awards. Nicely done, TBWA\Santiago Mangada Puno, nicely done.
To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it