Health & Beauty

 

.health, body & mating (ads)

 

Harnn Massage Balm, Deep massage , print Thailand

Uhm. I only have one thing to say about this. OMG creepy. I don't think that was the reaction Y&R Thailand was going for.

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P&G Oil of Olay - Clock - print, Singapore

Larger image here
(it stops time, geddit? Hence the clock. See?)

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Hospital São Luiz - Newborn Care Classes / Rubik's Cube - print, Brazil

With so many using variations of the image recently, I dare say that the Rubik's Cube is having an advertising revival.

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Halls - Speech bubbles - print, New Zealand

Throaties illustrate the dangers of loosing your voice - it'll make teeny tiny speech bubbles when you really need to scream. ;)

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Primrose oil - Storm center / House /Holiday /car park - print, Australia

Ward 6, Sydney, did this campaign for lifetimehealth.com.au highlighting when to use primrose oil - only when little storm centers gather above your house. Oh good, that never happens around here so I won't need to get that rubbish. ;)

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Brazilian Beauty - Tidy up - print, Australia

....And with this little reminder about personal grooming, I'll bid you a great Friday and head for the beach.
link to larger image
Brazilian Beauty

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Dettol Instant Hand Sanitizer - Bus Hands - print, Australia

Germophobia was never this creepy.... Look at those arms, ew, ew, EW! *wipes brain with bleach*

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Olay - Eclipse - print, India

Saatchi & Saatchi Mumbai sees the Ponds - "White beauty sun protection" Shade Posters and raises them an Oil of Olay sun-blocking Eclipse.

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Miradent oral - Dental floss - print, Germany

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

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Ponds - "White beauty sun protection" Shade - posters China

Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella's around to shade their faces from the sun. I'm hiding in giant hats on the beach to avoid ten bazillion freckles, but they're just following their own ideas of style (pale being 'classier' than any orange spray on tan - can't we all agree that it is?).

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond's white beauty UV protectant cream does - it hides you from the sun. I'd want some, if I didn't know any better and actually have to slap on spf 50 every day - UV protect creams are wussy, Swedish southern sun is not. ;) That said, this is a cute execution, printing extra long posters that fold over themselves - with the logo and Ponds packaging printed on the other side, to create a natural shadow.

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