Health & Beauty

 

.health, body & mating (ads)

Copy: The group weights workout that helps you achieve incredible levels of stre
Copy: The supremely balancing group workout that blends tai chi, yoga and Pilate
Copy: The highly addictive, martial arts-inspired group workout.
Copy: The indoor group cyclingthat inspires your inner athlete.
 

Draft drops hard bodies in fitness ads

A new international poster campaign by Draft NZ for Les Mills International, a fitness company, shows no hard bodies and no svelt figures at all. Instead the focus is on the benefits of working out such as strength and balance. The ads were shot in Death Valley.

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Match.com wants you to end Bachelorism

Bachelorism is an epidemic, or so says Match.com. Their new campaign is a spoof low budget issue campaigns. Seems that single women are the cure for this epidemic...what a surprise. Read on to see some of the print ads.

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Head&Shoulders escalator
 

Head & Shoulders - Easy to Comb / Escalator ad - Argentina

Leo Burnett, Argentina demonstrate - with an escalator - how easy your hair is to comb after using Head&Shoulders. Okay. That's pretty cute. Bonus trivia: In Argentina an escalator is called escalera.

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Tian Qi - Bottle Opener (2006) Print (China)

A Chinese print ad for Tian Qi Toothpaste, created by Creative World, Beijing. The idea is that strong teeth start with Tian Qi toothpaste. Read more to see the ad.

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The AXE mousepad stunt - not very clever after all.

We got that AXE mouse pad thing sent to us Wednesday night, you might have seen it already since most ad blogs already published the picture last week. It The tardyness of telling us about it reminded me a bit of high school, where my petite size would make me be picked last for basketball. That same lack of height ensured that the opposing team never saw me coming. ;)
But I digress, there's an interesting rationale behind the Axe "feel her up" mouse pad, read inside for the thoughts behind this rather risque ambient ad.

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Gilette - Fusion - Reinvented (2006) :30 (USA)

Gilette - Fusion - Reinvented (2006) :30 (USA)

3rd Quarter

TRIVIA: Shot on location in the Mojave Desert, the commercials represent the most amount of time Gillette has ever purchased for the Super Bowl.

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Dove - True Colors (2006) :45 (USA)

Dove - True Colors (2006) :45  (USA)

2nd Quarter

Music: Girl Scouts of Nassau County Chorus from Long Island, New York sings "True Colors."

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Head On - Headache Relief (2005) 0:10 (USA)

Head On - Headache Relief (2005) 0:10 (USA)

"It's safe, and it really works!"

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Lynx - Two's Company - (2005) Print (UK)

This Lynx newspaper ad ran in the Daily Telegraph at the end of November.

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Pleasure and Pain for Sensodyne

A bit of a different sadomasochistic take on a toothpaste concept from creatives at GreyHome in Portugal.

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