Health & Beauty

 

.health, body & mating (ads)

 

Tom Ford – Cologne For Men (2007) Print (USA)

Eau de toilet is right!

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Axe / Lynx : Lingerie stickers in mens restrooms

Lowe Ginkgo, Uruguay made these stickers of women's lingerie, complete with shadows so as to look very real, with the idea that only Axe would make women forget items of their intimate clothing in mens restrooms.

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Tom Ford Perfume For Men - sold by hot wet naked women.

No strangers to controversy Tom Ford decided to launch his new scent by placing the perfume bottles on the shaven genitals of very naked models. No more G's shaved into pubic hair, this time we have no pubic hair at all! Does this mean it smells like pee? I'm not sure, but Terry Richardson probably had a grand old time instructing the model to squeeze the perfume bottle between her breasts as if she was in a porn movie. Whomever the fluffer... sorry... makeup artists was must have been amused too, likely called in to re-apply the shiny oil on her skin every five seconds.

And then they all went home and did more coke. True story.

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Axe labs launched fragrance with science and playboy bunnies

This campaign was shortlisted for the coveted Cannes Integrated/Titanium, as well as One Show integrated, it was a Kelly awards finalist, and the website was the runner up for a Webby award - in short, it got around. Slut!

"The key was to strike the right balance of adult humor, typical Axe sexiness, and serious pseudo-scientific analysis so that it was appealing to a slightly more sophisticated target." - Tim Geoghegan, Creative.

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Sanyo SV-SS 10 with 3D floating head system - print, Germany

"Ignores facial contours.
Sanyo SV-SS 10 with 3D floating head system."

They don't mena this giant flat head, they mean the head of the razor. I think.

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BBDO Duesseldorf gets flirty for Braun

BBDO Duesseldorf were presented with the challenge to create awareness for Silk-epil epilators from Braun. Their solution was the tie helium filled balloons to a model's skirt so there would be nothing to look at but her legs (and knickers). Of course, the model drew attention wherever she went and generated an in-store traffic increase around 25%. (video inside).

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De sdiffling sneeding coughing aching sduffy....

Here's Åkestams Holst's latest work for Nezeril (AstraZeneca), a nose-spray that helps people with speech impediments. ;)

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Axe / Lynx - Any excuse to get dirty

Axe shows us once again that women will use any excuse to get dirty in the hopes of being washed by the Axe smelling man in the nearest shower. The nurse-office / broken finger one strikes me as most illogical, or just oddly art directed. Feels more like a teacher with kids crayon-scribbles on her than a patient with too many cast-autographs. But then again, maybe she is a teacher.

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WIN Ad of the Month for March goes to Durex

The winning ad for the New Zealand Newspaper Advertising Bureau's WIN Ad of the Month for March comes from DDB for their Durex - "Contain your eruptions" ad. They awarded the ad because " used topicality, humor and simplicity. A great winning concept."

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Grey Stockholm wants you to enjoy the sun

Grey Stockholm targets people that really want to enjoy the sun in the new campaign for Hawaiian Tropic. The new ad shows the benefit of the product with the colours "Ouch pink" and "Hawaiian Tropic Brown."

"We want to do something different in this rather boring category", says Martin Stadhammar, Creative Director at Grey Stockholm. "We have a brave client that sees beyond the traditional ads with super tanned smiling faces."

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