Health & Beauty

 

.health, body & mating (ads)

 

Apoteket - Barnförkylningsakuten - (2007) :30 (Sweden)

Apoteket - Barnförkylningsakuten - (2007) :30 (Sweden)

The title of this ad is: "Child cold emergency", and it's for a chain of pharmacies.

The song sung has lyrics like:
"Listen to an echo"
"Funny sound"

The lyrics may not make sense but kids love the callback. Beautifully done.

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Gosh Goodbye wrinkles - beauty ads in a different way

Grey Stockholm straightens out the wrinkles in new campaign for Gosh! The new campaign for anti-wrinkle cream Gosh is Grey Stockholms first for their new client.

We won the client just recently, and now we are starting a journey of, hopefully, a bit different advertising - especially in the somewhat conservative world of cosmetics. said Martin Stadhammar, Creative Director at Grey Stockholm.
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Aids info ad promotes monogamy with piercings

One of our submission emails had the subject: "gross tongue ad by Ogilvy Budapest". Gotta agree on the gross... Two people kissing is one thing.... but here...The old "ball and chain" expression will never conjur up the same image for me again. But the overall art directions is quite nice.

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Ashtanga Yoga Center - Rubber band - print, Italy

If you practice yoga at Milano Ashtanga Yoga you'll soon be as nimble as a rubber band.

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Fisherman's Friend - Strong (2006) Outdoor (Norway)

Art Director Petter Norstrøm at RiM sent in his work for Fisherman's Friend. The outdoor ran on 2 boards in Oslo during the month of December and is part of the "Strongest there is" campaign which has been running since 2005.

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Lux Provocateur- Calista (2006) 0:60 (Argentina)

Lux Provocateur- Calista (2006) 0:60 (Argentina)
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Degree Ultra Clear - Nun/Suri/Amish (2006) Newspaper/Mag (Canada)

Instead of showing typical models in the ubiquitous little black dress, zig took a bold approach by featuring a diverse set of women in their unexpected little black dresses. The goal of the campaign was to reposition Degree for Women as a feminine and up-to-date brand for young women (18-24) and launch new Degree Ultra Clear - an antiperspirant designed to avoid white marks on clothes. Both the unique approach and striking photography are getting these ads noticed and helping to change the way the target thinks about the brand. The three newspaper ads (Amish, Suri, Nun) ran initially in Metro Newspaper and the Toronto Star. See them inside.

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Dove - Evolution (2006) 1:15 (Canada)

Dove - Evolution (2006) 1:15 (Canada)

She transforms from ordinary to supermodel with the help of light, makeup, styling and a lot of photoshop.

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Fishermans Friends - the strongest mint there is.

In the states you might have the curiosly strong, but in Europe we've long relied on Fishermans friend for nuking our mouths with mint. Petter from RiM in Norway shares with us "the strongest there is". Ad inside.

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Tampax Print Ad Swimming In Blue Liquid

While surfing I came across a site called BeingGirl which is a Tampax/Always brand site for young girls. If you follow the prior link you'll see a really really bad commercial. Unfortunately it looks like you can only rate it as good, not bad. Total shame. In addition, there are a couple print ads which give new meaning to the use of "blue liquid" in such advertising. It's hard to believe that these are actually real. Perhaps they aren't. The woman in the second layout caressing the box of Tampons is just too unreal. I am unsure if these are meant to run together, but seems likely considering the lack of brand name and product shot on the first one.

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