Health & Beauty

 

.health, body & mating (ads)

 

Affinity Petcare - Listen to your nose - ambient billboard, Germany

"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.

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Unilever threatened to remove ad or face prosecution

Unilever, parent company for Lynx, has been forced to pull its ad from a field in the flight path of Gatwick Airport.

However, following a complaint by a member of public, Tandridge District Council ordered Unilever to remove the ad or face prosecution.

The ad was a part of the "Spray more, get more" campaign and also includes TV spots. This outdoor ad was scheduled to run from July 18th to August 14th.

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Always - Dreamy - (2005) 0:15 (USA)

Always - Dreamy - (2005) 0:15 (USA)

"Have a happy period"

??
Have fun with aunt flo. Yeah.... No.

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It takes balls to sell un-hairy men

Perhaps it's yet another one of those metrosexual things, but these days even men must shave - everywhere. How do you sell such a delicate idea? Read more to see how Remington and Philips are currently advertising the clean look in UK mens magazines.

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Ladies, this ad knows you

Spotted this rather nice press-ad for Bodyform. Normally a very drab category with recycled ideas and little insight this ad show that the authors know what it's like to be wearing a skimpy bikini and frolicking in the water.

Shame that the pack-shot is seemingly 'glued' on, with such a harsh color and strong shadow on it, ruins the otherwise nice typographic look of the ad IMHO.

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Axe campaign shows older women as predators

Axe has the whole "women go mad" idea nailed down as theirs only ever since they blasted out big nutty ads like the Paid piper commercial back in '99. Naturally this makes Axe/Lynx a great client to work on, and Lowe Bull in Johannesburg, South Africa won't deny it.
"Axe is a fabulous brand to work on for our creatives, it revolves around the now renowned 'Axe Effect" which essentially means if you wear Axe, you'll always get the woman or women of your dreams," commented Lynn Madeley, regional communications director at Lowe Bull.

With no formal brief the creative team at Lowe Bull had free reign, they just unveiled these two adverts to run in magazines starting this month and are sponsoring FHM's 100 Sexiest Woman in the World promotion. Read more to see the ads.

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Heads up, Lowe Bull sells Durex condoms with magazine-BJ.

There is no pussyfooting about the subject of what will be done with Durex new fruit flavored Condoms here, with carefully chosen media for the double page spread such as the mags FHM and SL where it'll appeal to the readers' sense of humor, and most likely to be opened up in his lap as shown.

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Axe and Whipped Cream

Axe is taking an approach similar to it's overseas version, Lynx, now that the advertising is moving away from educating consumers that it exists and heading more towards aspiring to be an "Axe man". From Print Critic:

"The ads show that guys need to be ready to meet girls anytime and anywhere, especially now that the 'Axe effect' is longer lasting," says BBH's ECD Kevin Roddy, apparently using "meet" in its nudge-nudgiest, wink-winkiest sense. "We've evolved the work into a more aspirational area, from an educational campaign about how to use the product to a more stylized brand campaign."

Read on to see the ads.

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One Second - one - (2005) :01 (Begium)

One Second - one - (2005) :01 (Begium)

All it takes is ONE SECOND and you have fresher breath.

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Dove - Wilma, Velma and Jane / Unstick Your Style (2005) 0:30 (USA)

Dove - Wilma, Velma and Jane / Unstick Your Style  (2005) 0:30 (USA)

"My hair doesn't feel free, I don't feel free.!

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