Health & Beauty

 

.health, body & mating (ads)

 

Manix - Condoms - Press, France.

clm bbdo paris win the "ah, that's subtle" award of the day.

Larger file here by the way

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Band Aid Waterblock Tough Strips - Snitch & wire.

Tough (and sweaty) situations call for a tough strip. JWT Sydney went undercover to shoot this ad with photographer Simon Harsent.

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Manix - Marathon and Roller coaster (intense) - print ads

Art buyer Sylvie Etchemaites got a hold of Illustrators Jean-Paul Letellier & Hélio to help create these juicy landscapes for CLM BBDO Paris and their client Manix condoms. It's a bit like Alice in wonderland meets oversexed mind, and like I said, juicy. Only in France.

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Durex Play Lubricant - Trainwreck - print p.o.s Australia

Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating, yet not.

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Cancer Council - Get your moles checked - newspaper ads

I'm a sucker for any ad that uses the media it runs in to really drive their point home, aren't you? I'm especially keen on newspaper ads that do this, I've tried using those little holes at the bottom of the page in some ad ideas but I'm afraid I had boring clients. This is anything but boring though. Another good execution inside.

 

From the Campaign Palace in Melbourne for the Cancer Council of Victoria.

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Axe - Ejects - (2008) :60 (Argentina)

Axe - Ejects - (2008) :60 (Argentina)

Right, so we all know that Axe / Lynx attract horny females to the extent that you have to swat them off with sticks...

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Pantene - Really Strong Hair (2008) Print (Canada)

How strong is your hair? This series of ads from Grey Canada for Pantene have been running in Canada and the UK. When run in newspapers, the ads were placed on consecutive pages. Read more to see larger versions of the ads.

 

 

 

 

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Alka seltzer - Piranhas and crocodiles - print Thailand

Another print ad execution for Alka Seltzer from JWT Bangkok, Thailand. Confusing since BBDO Bangkok just did this awesome high-speed stroboscopic photography style campaign which easily falls under the category "teh ossom". So who in Bangkok has the alka-seltzer account, I wonder? Everybody?

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Schick Quattro - smooth as ice - Ambient, Australia

JWT Sydney says: "The superior quality of Schick Quattro razors ensures exceptional smoothness. To demonstrate this, we fitted a zamboni machine at Sydney's largest ice arena with a giant Schick Quattro razor."

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Miss Epil - a hairy djungle - print France

Lowe Strateus, Paris, has created this campaign asking women to please use Miss Epil. Looking at this campaign my first reaction isn't to go hairless, but to get a bigger man. (oh yeah, I went there.)

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