Health & Beauty

 

.health, body & mating (ads)

 

Humira - Rheumatoid Arthritis - Who Will You Be? (2007) :60 (USA)

Humira - Rheumatoid Arthritis - Who Will You Be? (2007) :60  (USA)
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Christina Aguilera - Diva - (2007) :30 (USA)

Christina Aguilera - Diva - (2007) :30 (USA)

What to wear, what to wear? How about nothing, darling?

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Pantene escalator
 

Pantene - Untangled hair / Escalator ad , ambient China

Aha, a new twist to the old (yes, it's getting old) escalator ads, this time they're using the space in between to demonstrate how untangled Pantene treated hair is. At least think they're highlighting the straightness.

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Pond's Flawless white - Alchemy / Part 5 / Wedding - (English) (2007) :45

Pond's Flawless white - Alchemy / Part 5 / Wedding  - (English) (2007) :45

The bonus love story happy ending.

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Tom Ford – Cologne For Men (2007) Print (USA)

Eau de toilet is right!

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Axe / Lynx : Lingerie stickers in mens restrooms

Lowe Ginkgo, Uruguay made these stickers of women's lingerie, complete with shadows so as to look very real, with the idea that only Axe would make women forget items of their intimate clothing in mens restrooms.

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Tom Ford Perfume For Men - sold by hot wet naked women.

No strangers to controversy Tom Ford decided to launch his new scent by placing the perfume bottles on the shaven genitals of very naked models. No more G's shaved into pubic hair, this time we have no pubic hair at all! Does this mean it smells like pee? I'm not sure, but Terry Richardson probably had a grand old time instructing the model to squeeze the perfume bottle between her breasts as if she was in a porn movie. Whomever the fluffer... sorry... makeup artists was must have been amused too, likely called in to re-apply the shiny oil on her skin every five seconds.

And then they all went home and did more coke. True story.

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Old Spice - Bruce Campbell - Hungry Like The Wolf - long (2007) :60 (USA)

Old Spice - Bruce Campbell - Hungry Like The Wolf - long (2007) :60  (USA)
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NyQuil - Blind Rooster - (2007) :16 (USA)

NyQuil - Blind Rooster - (2007) :16 (USA)

Sleep like you did before the rooster went blind.

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Axe labs launched fragrance with science and playboy bunnies

This campaign was shortlisted for the coveted Cannes Integrated/Titanium, as well as One Show integrated, it was a Kelly awards finalist, and the website was the runner up for a Webby award - in short, it got around. Slut!

"The key was to strike the right balance of adult humor, typical Axe sexiness, and serious pseudo-scientific analysis so that it was appealing to a slightly more sophisticated target." - Tim Geoghegan, Creative.

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