Health & Beauty

 

.health, body & mating (ads)

 

Gilette - Fusion - Reinvented- long (2006) :60 (USA)

Gilette - Fusion - Reinvented- long  (2006) :60 (USA)

2nd Quarter

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Gilette - Fusion - Reinvented (2006) :30 (USA)

Gilette - Fusion - Reinvented (2006) :30 (USA)

3rd Quarter

TRIVIA: Shot on location in the Mojave Desert, the commercials represent the most amount of time Gillette has ever purchased for the Super Bowl.

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Dove - True Colors (2006) :45 (USA)

Dove - True Colors (2006) :45  (USA)

2nd Quarter

Music: Girl Scouts of Nassau County Chorus from Long Island, New York sings "True Colors."

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Head On - Headache Relief (2005) 0:10 (USA)

Head On - Headache Relief (2005) 0:10 (USA)

"It's safe, and it really works!"

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Lynx - Two's Company - (2005) Print (UK)

This Lynx newspaper ad ran in the Daily Telegraph at the end of November.

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Pleasure and Pain for Sensodyne

A bit of a different sadomasochistic take on a toothpaste concept from creatives at GreyHome in Portugal.

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New Axe Deoderant ad - Diner scene

Axe has a new print ad introducing their new stick deoderant, which continues the branding of women becoming more "receptive" to fellas wearing the stuff.

Read more to see the inside of the ad.

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How to advertise a product you can't show in a newspaper ad

How do you create an advertisement for a product that cannot be shown in national papers? Durex and their ad agency play it safe by using the idea of a "tease" with sillouettes to promote their new line - continuing on their attempt to "own" the safe sex category.

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Andrex ad causes stink but avoids bannage

The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.

See more for one of the newspaper ads.

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Degree ads go ambient

While walking around last week I came upon some ads for Degree deodorant aimed at guys. It isn't directly a part of their InAction Heros campaign that has been running since the Super Bowl. Although it does use the same tagline "For men who take risks".

What I found even more strange about the ads were their placement. These posters were stuck to the bottoms of street light posts (read more to see image). Strange kind of guerilla marketing, if that's what it is. Typically you'd think guerilla marketing wouldn't be just a plain, old regular advertisement. Other than the placement, these really aren't very guerilla.

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