Health & Beauty


.health, body & mating (ads)


RFSU's "shavethepussy.com" closed down - in English only.

Åkestam Holst produced a web campaign and print campaign for RFSU's new products - available only at the Swedish Apoteket (Pharmacy) - an entire series of creams soaps and gels designed to give a better shave down under. A soap that does not lather so that you may see where you're shaving? Check, the got that. An after-shave soothing gel? Check, they got that too.

The print campaign had an English version up at shavethepussy.com - that is, until yesterday when it sudenly closed. But the Swedish site http://fiffi.rfsu.com/ is still available for those of you who simply can't get enough of shaving new do's. The difference between the sites is the language of course and some features.

I rang up RFSU and Apoteket and finally Åkestam Holst yesterday to find out why the English language site was closed down.
Jerker Winther, account manager at Åkestam explained: "Well, it wasn't really meant to be out there anyway. We made an English version to show off to people at advertising agencies for award reasons." Award reasons? It's not exactly award season, we're you aiming for any award in particular? "No not like that, you see, we sent to people who might be on juries or that we just wanted to show it to. It wasn't meant to go any further than that. But you know how it is, with anything that is good and freely available on the web, people started sending it around." And you shut it down? Isn't becoming popular the goal here? "Well, we found that it was rather unnecessary for RFSU to get calls about where people in the UK may purchase the products. Since the products are not available in English speaking countries, there's no reason to keep it up." So traffic (as in too much of it) had nothing to do with it?. "No, hell, traffic is free. The English site was just finished with its job."

So for you who miss shaving pussy I can recommend cock-a-doodle where you can doodle cocks instead, created by Poke London.

They're supposed to evoke the fifties feeling but with that font I'm thinking it looks more like 1900's.


The World Class Health Academy Surprise Ad

For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.


Lamisil gel - Bracelet, Earring, Watch - print, Switzerland

Saatchi & Saatchi Switzerland encourage you to treat your feet.


Johnson & Johnson Reach - Pig / Chicken - print, Brazil

Cute clay art direction shows teeth, and extras - because "Your teeth may hide many things." From JWT São Paulo


WeightWatchers - Slanted Bus - outdoor, The Netherlands

At first glance, I thought this slanted back poster on a bus-behind created by Lowe, Amsterdam meant that weight watchers will help you get that perfect crookedness... Then I spotted the fat lady on the right hand side of the bus. Very funny guys.


Jissbon Ribbed Condoms - Kitchen / Bathroom / bedroom - print, China

Firstell Communications, Shanghai suggest that you may need to soundproof you home if you are going to use those ribbed condoms....


Lifebuoy Handwash - Kitten / Hamster / Fish - print, Indonesia

What's for lunch? Kitten-croissant! Lowe Indonesia scares us into washing our hands more often, using Lifebuoy Handwash.


Blue Shield - "Uncovered (statues) - Guerrilla, USA

"Uncovered", a statue display "depicting naked humans in vulnerable positions" is meant to bring attention to California’s 6.7 million uninsured residents.


Ismet Dural Circumciser - Cut - print, Turkey

Grey Healthcare in Istanbul had a little fun with this brief - the problem to solve was that Ismet Dural Circumciser wasn't very well known in his neighbourhood. The solution, make a classic "take number" poster with a little extra on it. When people took the number they had the "circumcised" part left on the card to remind them of the doctors speciality.


L'Oreal -Diesel - Unlimited Perfume - Fuel For Life Unlimited (Females only) - (2008) :60 (France)

L'Oreal -Diesel - Unlimited Perfume - Fuel For Life Unlimited (Females only) - (2008) :60 (France)

Dreamy Diesel ads from FFL france. Shot on location in Prague by Paul Gore.