Health & Beauty

 

.health, body & mating (ads)

 

Blue Cross Blue Shield Of NC - Charles - (2009) :60

Blue Cross Blue Shield Of NC - Charles - (2009) :60

Rabbit Director Matthew Ogens recently helmed a stirring six-part campaign for BlueCross BlueShield of North Carolina.

 

Blue Cross Blue Shield Of NC - Jen - (2009) :60

Blue Cross Blue Shield Of NC - Jen - (2009) :60

Rabbit Director Matthew Ogens recently helmed a stirring six-part campaign for BlueCross BlueShield of North Carolina.

ADLINE - BREAST CANCER
 

ADLINE MOHAN / PROTECT

PROTECT.
Regular self examination can help detect early signs of the Breast Cancer.

Commercials: 
 

Lynx (Axe) - Snow angels - print, UK

Brief: Encourage use of the portable "Lynx bullet", so you may be perfume-prepared in case there are any girls around whom you might want to .... impress.

Commercials: 
Main Visual of Campaign 'Fuck You AIDS!'
Poster Fuck You AIDS!
Advertising Fuck You AIDS!
Kit 'Against AIDS'
 

Fuck You AIDS!

The AIDS is BAD: he respects neither age, nor sex, nor religion or social class. It is aggressive, virulent and bad-mannered. Such a complex problematics, full of edges that to interpret and factors of diverse nature that to neutralize deserves a simple, direct and forceful response.

Commercials: 
 

Viagra - Reading - (2009) :15 (Canada)

Viagra - Reading - (2009) :15 (Canada)

We do a lot of... reading.

 

Dead Sea Premier - Turn Back the Clock (2009) "25 (Israel)

Dead Sea Premier sells cosmetic products enriched with minerals from... the Dead Sea.
This year they launched a campaign for their Anti Age series:
A single radio spot was aired, at the precise second that Israel moved the clock back
and ended the daylight savings time.

This single radio spot was promoted with PR before and after it aired, resulting in wide
media coverage and and unusual number of curious radio enthusiasts that stayed awake
until 2 am, just to hear the single spot:

Country: 
Commercials: 
 

Otrovin - Unblock (2009) :60 (Switzerland)

"Sweat bicycle chain grease perfume" never sounded this good.

Client: Novartis
Agency: Saatchi & Saatchi Switzerland
Production Company: Jeff Wayne Music
Director : Steve Sidwell
Account managers: Stephanie Rupp & Melanie Foucher
Creative Director: John Pallant
Creative Director: Roger Kennedy
Creative Director: Jean-François Fournon
Copywriter: Dave Govier & Levi Slavin
Producer: Rebecca Williams
Sound Engineer: Tom Heddy

Country: 
Commercials: 
AXE incomplete picture SMS & Print ad
 

Axe - New Day&Night - SMS interactive print ad

Take a good look guys, because this is one of the few times you'll see this new tech as an interesting feature in an ad, soon it will become old hat.

Adlist has been chatting about it, opining that it's great new tech ...but kinda douchey. @caff weighed in saying you could swap out the logo for playboy and it still would have worked just fine, and that hits the nail on the head on why I'm not in love with this ad (despite the ossom hight-tech-nerdy angle). It actually works better for Playboy, or anything else that serves to give you the whole picture, rather than a perfume which once upon a time had fun advertising telling you that it magically attracts ladies - even recycled cans had that effect on women. These days Axe has lost their tone of voice and just slap ladies in lingerie all over. I can't tell if its a Victoria Secret ad sometimes. ;)

via also spotted on thanks to @Bastholm

Commercials: 
 

Visine - Dry eye relief stencil - ambient, Australia

Johnson & Johnson's Visine and JWT Sydney have made topical street stencil ads, after the recent dust Storms in Australia. For another topical dust storm ad, see the Wayside Chapel - Last night print ad.

Commercials: 

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